SNASK have become the Disney Land for designers. Packaging, video, stop-motion, all round work and life philosophy, the guys have created their own big world with one desire – new creative order.
“In industries, you are based on which people you know; if you’re a man, you earn more money, if you’re an older man, you have respect. All of this fucking bullshit that has nothing to do with the quality of design and creativity.”
Stockholm-based creative agency SNASK likes to have fun. So much so, their company manifesto declares having great social skills is just as important as knowing how to spell. And their particular brand of fun is contagious; it seems with every project they launch or lecture they give, these Pied Pipers of parties are able to lure the industry in a new, atypical direction.
Fredrik Öst and Magnus Berg formed SNASK in 2007 (partner Erik Kockum joined shortly after) in part because they saw the creative landscape as a place rife with convention. But they didn't just put their name (which, we learned, means "candy and gossip and filth" in Swedish) in pink neon lights and label themselves as arbiters of the way forward. It’s the democratic way in which they view the world (starting with their own hierarchy-free studio) that makes this trio, and their work, stand out.